SUNDERLAND will consider selling naming rights to the Stadium of Light as they look for ways to maximise revenue and realise Ellis Short’s ambition of delivering European nights to Wearside.
IN a former life, Margaret Byrne’s work as a solicitor used to take her to the cells of north London on a Saturday night.
MARGARET Byrne is predicting another “busy summer” after confirming Sunder-land intend to invest in players again in the close season.
ELLIS Short says Sunderland are making “positive, sustainable” progress after announcing a raft of price cuts to season ticket prices.
SUNDERLAND owner Ellis Short is a huge supporter of the club’s Academy, and even turned up unannounced to watch an Under-21 game at Chelsea from the sidelines recently.
JANUARY 31 is a date forever etched in Alan Pardew’s memory.
BUYING a decent player at a fair price in January is a tricky business.
SUNDERLAND are closing in on their first recruit of the January transfer window – Hungary international defender Roland Juhasz.
SUNDERLAND have been consistently inconsistent this season but, through all the trails and tribulations, one thing has remained constant at the Stadium of Light: unity.
YOU only have to look at Ellis Short’s previous January dealings to see Sunderland – as a rule – don’t really ‘do’ the January transfer window.
SUNDERLAND are hoping interest from his former club allows them to cut their losses on striker Ji Dong-Won.
FIRST, the bad news. As inconceivable as it might seem to any North East veterans of the bruising 2008/9 relegation battle, Sunderland and Newcastle have conspired to collect fewer points so far this season than they had done after 17 games back then.
HOW many injuries does it take to cause a crisis? At Sunderland right now, three will do it.
WITH the January transfer window fast approaching, Neil Cameron examines why Sunderland boss Martin O’Neill needs to raise the quality of the Black Cats squad.
A REARRANGED relegation battle played out on a cold December evening may just turn out to be the most vital game of Sunderland's season.
A DELIGHTED Martin O’Neill last night saw his Sunderland side move to within a point of neighbours Newcastle United after an impressive win over Reading.
SUNDERLAND owner Ellis Short paid a surprise visit to the Stadium of Light Press room before last night’s match to make sure everyone knew that Martin O’Neill’s job was nowhere close to being under threat.
MARTIN O'Neill last night defiantly insisted he is not only the right man to manage Sunderland but also the only man for the job.
THE first anniversary of Martin O’Neill’s appointment as Sunderland manager has brought some pretty uncomfortable comparisons.
DEFIANT Martin O’Neill insists Sunderland will invest again in January as he moved to reaffirm his commitment to the long-term Black Cats’ project.
TWITTER is of course where we get all our news today.
THE lack of job security endured by Premier League managers is a topic back in focus following Chelsea boss Robert Di Matteo’s dismissal.
THERE wasn’t much laughing and joking to be had at Filbert Street on April Fools’ Day in 1996.
THE talk among Sunderland supporters after yesterday’s match would have focused on how their team failed to beat ten men.
ADAM Johnson has compared the current rebuilding job at Sunderland to the £1billion makeover of Manchester City.
THIS week grumpy old manager Martin O’Neill was bemoaning another aspect of the modern game, the fashion for multi-coloured, wafer-thin football boots.
TODAY marks the six-month anniversary of Sunderland’s last Premier League win.
CRAIG GARDNER went back to school on Thursday. Now he insists Sunderland are ready to graduate into Europa League contention, as Chief Sports Writer Mark Douglas reports.
SUNDERLAND'S transfer window business was a soaraway success, reports chief sports writer Mark Douglas.
ADAM Johnson was granted the freedom of the Stadium of Light by the generous Morecambe back four last night.
JUST over a year ago, a fortunate photographer was in the right place at the right time to capture a candid picture of Ellis Short on the pitch at the Stadium of Light.
SUNDERLAND have delivered a major statement of intent by landing England winger Adam Johnson on a day of historic spending at the Stadium of Light.
ELLIS Short is ready to bankroll three more high-calibre signings after Sunderland finally brokered a deal for their top target, Wolves striker Steven Fletcher.
SUNDERLAND have made an approach to sign Manchester City striker John Guidetti on a season-long loan – and they plan to pair him with Steven Fletcher in a new-look Black Cats forward line.
SUNDERLAND are hoping to clinch the two biggest deals of the Ellis Short era this week after lodging new bids for England winger Adam Johnson and Wolves striker Steven Fletcher.
MARTIN O'Neill heads into a new season with Sunderland admitting that his Black Cats squad still requires major rebuilding work before this month's transfer deadline.
IT IS the news that will send Black Cats scurrying for cover: the Sunderland rebuilding project has been knocked off track.
It is a big summer for Sunderland and Martin O’Neill as they look to re-focus on their top-seven mission.
MARTIN O’Neill’s first signing of the summer has arrived on a free transfer – but the Sunderland boss will be given significant funds to strengthen his squad with two or three pedigree captures this close season.
ELLIS Short feels he can finally look forward to a Sunderland season with confidence after identifying Martin O’Neill as the “right man” to take the Black Cats forward.