Sunderland would consider new Stadium name
SUNDERLAND will consider selling naming rights to the Stadium of Light as they look for ways to maximise revenue and realise Ellis Short’s ambition of delivering European nights to Wearside.
Ellis Short is an American businessman and owner of English Premier League club Sunderland AFC. He was born on October 6, 1960, in Independence, Missouri and currently lives in Dallas, Texas. He has a net worth of an estimated $2bn built up through his career in private equity and hedge-fund management.